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One million monthly visits in just 100 days

What users want

The E-Plus Group wanted to create a blue ocean in digital sales with a view to increasing the commercially relevant organic traffic. An additional aim was to collect data on trends, aspiration drivers and user preferences.

A modern magazine for technological trends

Together with our partner agency SinnerSchrader, we developed and designed a strategy to launch curved.de in just 100 days. To this day, the digital magazine about telecommunications, technology and trends helps Telefónica to lead highly relevant traffic to its core brands O2 and Blau. It also still succeeds in generating contracts – not least through its own shop.

New standards in content for an individual audience

The website curved.de recognises the world’s most exciting stories in real time and presents them in an appealing, high-quality manner. Of course, the content is optimised so that it can be found organically in Google and by users on all the relevant social media.

Curved sets the benchmark in content marketing

Users reward the quality of content with a high level of loyalty to the platform: just three months after going live, the magic threshold of one million monthly unique visitors was broken. This current number is between four and five million.

And with 1.1 million visits a month (source: SimilarWeb, August 2014), curved.de became one of the most successful digital technology and gadget magazines in Germany after six months, establishing itself as a blueprint for commercially successful content marketing.

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Telefónica

Dank der Digitalisierung ändert sich das Nutzerverhalten quasi monatlich. Das zwingt uns zwar, etablierte Marketingmaßnahmen ständig in Frage zu stellen – bietet aber zugleich die Chance für neue spannende Angebote, die die alten Business-Logiken ergänzen und besser machen.

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